Create an instagram business account
Segment 1: Log into your personal account, click on settings, scroll down and switch to professional account. A professional account gives you the ability to gather insights and create content that otherwise is not available from a personal account. Your instagram can also be connected to your facebook account, so if you run promotions they can run across both platforms.
Segment 2: Next, pick the category of your business. This will help you connect with the right followers and businesses. This will make it clear what sort of business you are and what people can expect to find by following you. You’ll then be walked through the onboard process of filling out your profile. Create you business handle. Keep it consistent with other social media.
Segment 3: Instagram is about branding and engagement. Followers on Instagram like to share and comment. They engage with the products people are talking about. This kind of customer engagement creates a relationship with prospects and reinforces your brand.Think what colours you want to be associated with. Think what type of content you want to post - people, landscapes, close-up video. Create your style. Then think about filters if you’re going to use filters then be consistent.
Segment 4: The next step is to plan your Instagram content. This is where you need to think how much time you have, realistically to dedicate to Instagram each day and also how much time and cost you can devote to Instagram marketing. This is why getting the planning stage right is so important.
Segment 5: Plan your Instagram calendar. This is the exciting bit, because you can create a strategy for your brand. Will you post images, video (what length), stories. Keep your content fresh and mix it up like a citrus salad. Keep followers engaged. Like in press and PR, stats are a great way to grab people’s attention. Relate content to public holidays and days such as world smile day. Relate it to your brand.
Segment 6: Can you place yourself as an expert? Do you have insightful knowledge about your sector? Posting educational information can pull people in and provide you with a platform to build trust in your brand. There are plenty of ways to plan your social media from spreadsheets, to Hootsuite, to Hubspot, and even web platforms. If you have a team, it good to use a shared platform to share ideas and plan before scheduling.
Segment 7: When posting content you should always be thinking about your business and marketing objectives. Make sure your photos and video are high quality. The quality represents your brand.
Segment 8: The next step is hashtags. There are some great strategies out there. Here’s one I found on Social Media Examiner’s Youtube channel. You can post 30 #. But see what works for your business. Don’t use all popular #. But use 15 at least if you can. Gather traction with a few popular hashtags. Then add some medium sized and then more specific. This helps your post to stay in the feed for longer. I will write about this separately.
Tools: hashtag generator www.all-hashtag.com. Social artwork: www.crello.com