where to start with socail media.
For many new businesses the thought of logging into three or more social media accounts everyday can be quite a daunting prospect. As a marketer, I say that an hour in the morning is essential - but it’s not always possible. So where is it best to focus your attention and how can we help?
Choose the channels that are right for your business.
Facebook is good for lead generation, and its advertising platform can be highly customized to target very specific audiences. Facebook is also a good platform for building relationships, showing the human side of your business, and turning leads into loyal followers and customers.
Twitter is the go-to platform if your business is about immediacy, and if you want to reach out to followers with breaking news, announcements, important messages, and other in the moment information. Most Twitter users are under the age of 50, and the type of content that works best on this platform is easily digestible textual content, such as how to articles, listicles, and quotations. Images perform better on Twitter than video, but text-based content still reigns supreme.